Bureau Veritas, a leading company in controls, verifications, and certifications, primarily in B2B relationships, has decided to engage with end consumers.
The Bureau Veritas logo, which since 1828 has been synonymous worldwide with reliability and adherence to standards, will also appear on organic food and cosmetic products from 2025, appreciated by consumers as safer for health and more sustainable. Thanks to the new "brand identity" of QCertificazioni, a company that has been part of the Bureau Veritas group since 2019, dedicated to organic certification, the iconic female figure brandishing a torch – symbol of truth – will become more familiar to consumers' eyes, moving beyond its traditional "business to business" scope.
QCertificazioni is accredited by ACCREDIA and authorized by M.A.S.A.F. for organic control and certification. But QCertificazioni is not just organic certification: it is also recognized for the control and certification of integrated production - which guarantees the use of eco-compatible cultivation techniques - both at the national level (with the SQNPI mark) and in Tuscany, with the Agriqualità mark.
Interpreting the growing consumer demands for food and cosmetic products with "transparent" characteristics, QCertificazioni offers other product certifications.
With "Vegan Quality", QCertificazioni certifies products free of animal components in various sectors. It offers three levels of certification, ensuring informed purchases for vegan consumers.
Through Halal Certification, in collaboration with EIA (European Islamic Association), it verifies the conformity of products and services to Islamic precepts.
In the sector of cosmetics and detergents, QCertificazioni operates through the exclusive AIAB brand, using guidelines for organic cosmetics and detergents applicable to products with organic, eco-compatible, and safe raw materials.
In the field of communication, QCertificazioni also offers verification and validation services. In compliance with new EU directives that combat greenwashing, QCertificazioni offers "Claim Check" in relation to claims on cosmetic products, ensuring transparency and trust for consumers.
QCertificazioni also validates calculations of naturalness/organicity indices according to the ISO 16128 standard, a guideline for natural/organic cosmetics not covered by specific EU regulations.
With the "Play Sure Doping Free" certification for products intended for athletes (e.g., supplements or medical devices), in collaboration with the "No Doping Life" association, the absence of doping substances is verified. This - as demonstrated by recent investigations on sports champions - is of great importance in the field of professional sports.
